Viral Marketing
It is very clear that effective advertising is an essential component of any successful company. However, recent studies have shown that past conventional ways of advertising are slowly losing their flare, as they are beginning to trigger negative sentiment, psychologically, with consumers.
With the help of TiVO and DVR boxes, TV commercials are losing over half the viewers they use to receive. Magazine readers are moving to Internet subscriptions. As a result, many companies have been looking for new ways to advertise as there has been a recent paradigm shift with consumers.
It is estimated that 72.5% of the US population uses the Internet. This number translates into just over 220,000,000. This represents a 130% gain in growth from the year 2000. It is clear that the Internet is the future for interactive media and commerce. With this population, can come very useful and effective advertising, if done the right way.
Viral Marketing is a very unique trade. Although many claim to specialize in viral marketing or online video promotion, the percentage of videos that are on the Internet and that become “viral” is less than 1%. Creating viral videos requires creative writing, a fan base, thought out production, effective distribution, and most important, viral content. It is important to cover all these bases or your video could be caught in the sea of billions of other online video content.
Just as important as the viral content itself, is the incorporation of advertising in viral marketing. There is a very thin line of what types of advertising are acceptable to Internet viewers when making a video viral. Advertising must be subtle and blended. Too much “in your face” advertising can result in a turn off from viewers, stopping them from forwarding your video to their friends and family. We pride ourselves in the ability to make it work while still keeping the video viral.
It is no secret that the internet is future of advertising. Not only can you promote a product, but a lead or sale of a product is just a click a way. Viral marketing can be as effective as any other form of advertising, while also being significantly more cost effective. Get started in the process of Going Viral Today!